Expedia.com is the world's travel platform, with an extensive brand portfolio that includes some of the world's most trusted online travel brands. It is one of the most popular and most visited online travel booking sites.
However, the way they showed up in a highly competitive market didn’t do justice to their outstanding reputation. The mobile application has all the necessary components of a flight search platform, but little attention is paid to the layout, consistency, iconography, and user flow. Surprisingly the Expedia app shared the same content and layout as some of the major booking sites we know (Orbitz and Travelocity). The brand lacked personality.
A simple and clear UI was key to ensure the user experience was fast and efficient. The easily identifiable Expedia yellow and blue color palette, typography and icons helped create a user interface for the App that was easy to navigate and clear to understand.