Demeter Tools is a hardware company based in Los Angeles that provides products from industrial grade to home use. The tasks involved redesigning and creating a system for their line of bits and sockets packaging. As a result, both the system and the design works harmoniously giving an elegant and yet informative character to each of the products. Icons were created for every product showing its pure form in order to achieve a consistent image for the whole product family.
Art direction, icon design, packaging