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CaratLane

CaratLane
An online jewelry store based in India that provides access to a wide range of loose diamonds for the gem and jewelry market. It is the largest and leading e-commerce Indian jeweler. CaratLane’s brand lacked presence as well as it did not have a clear visual language. The new identity sought to change this with a recognizable visual language using vibrant colors along with exquisite product and lifestyle photography.

Studio: Dowling Duncan
Art direction, branding, logo, web design

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The monogram ‘C’ is derived from the shape and cut of a diamond.

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The colors are inspired by CaratLane’s collection of gemstones.

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business-card.png
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magazine_spread.png
tag.png
shopping_bag.png
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