CaratLane

CaratLane is an online jewelry store based in India that provides access to a wide range of loose diamonds for the gem and jewelry market. It is the largest and leading e-commerce Indian jeweler. CaratLane’s brand lacked presence as well as it did not have a clear visual language. The new identity sought to change this with a recognizable visual language using vibrant colors along with exquisite product and lifestyle photography.

 

 
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Approach
The monogram ‘C’ is derived from the shape and cut of a diamond.

 

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Color Inspiration
The colors are inspired by Caratlane's collection of gemstones.

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©2018 Chul